Liza Sacilioc’s specialty is writing, marketing strategy and project management. Having worked with small-to-large businesses and nonprofits, she brings a fresh and direct approach to the creative development of our Momentum Solutions clients.
In the span of two decades, she worked in a variety of sectors from consumer products, services and technology, nonprofits to arts and entertainment. She graduated from Long Beach State University with a degree in journalism. Her undergraduate experience working for print media and a small boutique PR agency gave her an understanding of how the two forms of media work together. With a strong foundation in PR and communications work, Liza began her career as a project manager at Edge Communications, Inc., where she helped launch campaigns for national companies such as CarsDirect.com, NetZero.net, Ebates.com, Casio Phonemate. She also founded Smitten, the first female-focused snowboarding shop in California. As co-founder and president, she spearheaded all of Smitten’s branding, PR and social media marketing efforts, which resulted in features in Angeleno, Los Angeles Magazine, Pasadena Star News and several trade and online publications.
The center of Liza’s career is storytelling, whether it is capturing the essence of business through feature stories that would otherwise go unrecognized or planning communications strategies that make sense for the business’s identity and their big-picture goals. Liza’s most recent clients and projects include campaigns for Brightmind Meditation App, the Arcadia Performing Arts Center, Learning Works Charter, Public Works, Families in Schools, and Los Angeles Education Partnership.
Liza grew up in the San Fernando Valley and now lives in Glendale. When she isn’t working, you can find her spending time with her family or planning their next adventure. Eventually, she would like to learn how to speak French so she can keep up with her two French-immersion kids.